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Cryotherapy has been in practice for centuries throughout Europe. Whole Body Cryotherapy was developed in Japan in 1978. It was originally designed for treatment in patients with rheumatoid arthritis. The concept was recognized and innovated by the Germans over the past 20 years. WBC has a long history of being scientifically examined throughout Europe for performance enhancing benefits and treatment of a variety of inflammatory disorders. Most recently, WBC has entered into popular culture due to its endorsements through famous football, soccer, MMA and basketball athletes. It is now adopted and utilized by celebrities and wellness experts in the industry. Some of the top experts in nutrition and wellness are convinced of the wide scope of benefits such as: skin health, endorphins producing effects, and weight loss. WBC is currently being studied for its ability to release and stimulate norepinephrine which has been proven to help reduce anxiety, depression, and increase cognitive capabilities.